Happy Sunday and welcome to Part 2 of my introduction posts!
To blog or not to blog; just another one of the many questions and tasks I needed to address during the start-up of this new rentals business. So here’s the process I went through to make this decision and ultimately why I decided “To Blog”.
The reasons “To Blog”:
Let’s be honest, everything I’ve read and heard says you have to blog for your business. You have to keep content fresh on your website for better SEO (Search Engine Optimization) results, you have to connect your brand to users in multiple ways, blah, blah, blah. So I’m thinking, I have to blog! Great, so now what? I start researching and find other businesses similar to ours are sure enough blogging. So do I really need to start a blog for this business to be successful? Answer: “To Blog”
The reasons “Not To Blog”:
In my research of other businesses, I also discovered that most of them were merely blogging about their business; something like this:”And just this week, we added this gorgeous new trashcan to our inventory; take a closer look over on our website:”
Okay, so that got me to thinking, we’re already posting stuff like this all over the place: “like us” on Facebook: http://www.facebook.com/yoursforyourday; “follow us” on Pinterest: http://www.pinterest.com/yoursforyourday/, Twitter: http://twitter.com/YoursRentals and eventually Instagram: http://instagram.com/yoursrentals
So, do I really want to post the same stuff on a blog just for the sake of saying we have a blog? Answer: “Not To Blog”.
But I knew I couldn’t leave it at that. I knew I had to push myself and think outside the box. And so I began to get creative and decided that I needed to look within and around and come up with a way to blog about aspects of life, my life, and hopefully connect with others who share the same thoughts, insecurities, issues, you name it. And all while still being mindful of how these various aspects of life apply to my business and to my clients and the planning of their events. So the question was ultimately asked and answered: “To Blog.”
So in my last two posts, I’ve shared the “Who” we are details and we just talked about the “Why” I started this blog. My next post will be the final introduction post which will address further the “What” kinds of topics I am going to blog about.
Have a wonderful start to your week and oh yeah, I live in Colorado and it is Sunday, and it is football season, and I am a huge fan, so…”Go Broncos! Beat those Seahawks (this time!)”